Victoria Mgbanwa
BellaNaija, in collaboration with The She Tank, has launched a groundbreaking initiative aimed at promoting women’s financial independence in Nigeria.
The campaign seeks to dismantle barriers and provide women with access to essential resources, mentorship, and networking opportunities to help them achieve their financial goals.
Both platforms, with a vast following across Africa, introduced the initiative as part of a larger effort to raise awareness about the importance of boosting Nigerian women’s economic power. The campaign is seen as a significant step towards gender equality and poverty reduction in the country.
In a joint statement released on Friday, BellaNaija and The She Tank announced the initiative, titled “Her Money, Her Power,” which is specifically designed to address the economic challenges Nigerian women face.
Founder of The She Tank, Blessing Omakwu, emphasized the campaign’s focus on moving beyond empowerment to actual power.
“Our campaign seeks to elevate the conversation around women’s economic advancement by highlighting the critical distinction between empowerment and power.
“When a woman has economic power, she doesn’t just gain access to resources and systems that create prosperity—she also gains a voice and a choice. Her contributions are valued, and she has agency, including the ability to make decisions about her financial future.”
Despite progress in Nigeria, persistent gender gaps in wage equality, access to capital, and leadership roles are often driven by deep-seated cultural views about women’s role in the economy.
The Founder of BellaNaija, Uche Pedro, also spoke about the broader impact of the initiative, “Our society stands to gain significantly from women’s economic power. It brings fulfillment to women, financial stability to families, and resilience to communities. Empowering women economically sparks joy, strengthens the nation’s economy, and contributes to long-term prosperity.”